Red Bridge Communications was appointed the PR agency in March 2017 for Shanghai Fashion Weekend, an immersive fashion and lifestyle carnival following Shanghai Fashion Week
The first of its kind in China, Shanghai Fashion Weekend was designed with young fashion lovers in mind: To bring Shanghai Fashion Week closer to the public and promote the new concept of “Fashion Serves People”.
WE Red Bridge’s role was twofold – build brand awareness of Shanghai Fashion Weekend among key stakeholders through third party endorsements and bring consumers closer to the fashion industry’s movers and shakers through social media.
The three-day event, hosted by 80 exhibitors, saw over 30,000 attendees. For Shanghai Fashion Weekend’s partners, WE Red Bridge hosted interviews with business media and closed strong with a cocktail party.