The appeal of LaLiga to Chinese football fans has been driven by cornerstone teams Real Madrid and FC Barcelona with low awareness beyond the big two. To broaden LaLiga’s appeal to a wider audience, WE Red Bridge was appointed at the beginning of 17/18 Season to roll out the China communications campaign extending football beyond the field of play to bring the human story, the highs and the lows of the game to the forefront.

© 2018 We Red Bridge.