Just in time for summer, lululemon once again hosted ‘Unroll China’, a multi-city, shared yoga practice led by the brand’s global yoga ambassadors.

As the brand’s strategic communications partner in China, WE Red Bridge was charged with hosting media and influencers at iconic locations across key cities in China, one of which was a two-day event at the Great Wall.

Over the two-month campaign, over 8,000 yogis practiced together in Shanghai, Hangzhou, Guangzhou, Chengdu, Shenzhen and Beijing, and over 120,000 more participated through live streams of the events. Telling the lululemon story through immersive experiences also generated over 150 pieces of immediate exposure in the media.

© 2018 We Red Bridge.