GROUP ACCOUNT DIRECTOR
“Simplicity is the ultimate sophistication.”
Carol is our luxury guru who specialises in strategy and integrated campaign planning, media and influencer outreach, as well as social media community building to increase awareness, reputation and engagement.
With an acute understanding of the luxury sector she focuses on targeting China’s high net worth individuals in the areas of fashion, parenting, travel and F&B.
Carol is from Hunan in China and holds a MBA from the University of Melbourne, and a BA in Environment Engineering from Suzhou Science and Technology University. She loves fashion and exotic travel destinations around the world.
Prior to joining Red Bridge in 2012, Carol was the Events & Sponsorship Manager at the Australian Chamber of Commerce in Shanghai.