Amie has led the luxury, fashion, and beauty team at WE Red Bridge for more than eight years. Core clients include CELINE, Pomellato, Fenty Beauty, Le Labo, IKKS, Filippa K, and Axel Arigato. Her branding and 360-degree communication strategy and team management have been honed through her work with international brand strategy in China and a successful initiative of leadership and working style to maximize the impact on team and clients. A trend-spotter with a keen understanding of the lifestyle space — paired with impeccable editorial planning and strategy development — Amie champions big ideas that deliver business impact for her clients — work that does not go unnoticed.
Prior to WE Red Bridge, Amie gained fashion and culture editorial experience, progressive industry insights, and rich industry resources and networking from Hearst Group, Modern Media Group and the video platform YouKu/TuDou. Amie crafted her agile management and communication skills through industry and perspective shifting. Amie also specializes in the art of immersive storytelling, developing content that is relevant and engaging, remaining abreast of who and what is leading conversations to create campaigns and angles that will cut through the clutter.
Amie holds a master's degree in art history and a bachelor’s degree in economics and management. Currently, she is enrolled in an MBA program at ESMT Berlin, Germany’s top business school. Amie is an art enthusiast, rock music lover and book worm, fascinated by nature and the universe.
