Kit Mention

Group Account Director, Corporate

Kit joined WE Red Bridge in 2011 and leads the agency’s corporate teams in Shanghai and Beijing, focusing on thought leadership, crisis preparedness and management, and traditional PR for clients seeking creative ways to tell their corporate stories.

A specialist in integrated strategic thinking, Kit possesses a keen sense for business and lifestyle communications research, strategy and writing, a wealth of intercultural experience, and fluency in Chinese. His deep understanding of China’s evolving traditional and social media landscapes helps guide the corporate team’s strategic and crisis service, advising clients in sectors including education, online retail, airlines, agriculture, and beyond on how best to evolve their storylines to engage with China’s business and government communities.

A native of the United States, Kit holds a master’s degree in Chinese from the University of Edinburgh and has been living in China on and off since 2008.