Trista Yan

Head of Brand Practice

Trista Yan is head of consumer practice for WE Red Bridge China. Her responsibility and mission are to lead the consumer team to consistently provide customized solutions to our clients in strategy, data and brand experience capabilities.

Trista had a successful 18- year career at Accenture Interactive, SapientRazorfish, DDB and BBDO Proximity Worldgroup, where she led successful brand marketing, communications and digital transformation strategies for over 50 brands across the region. She is an expert on brand strategy, digital engagement and acquisition strategy, design thinking, customer experience, CRM, and platform implementation across multiple industries.

Trista’s experience reaches across multiple industries including fast-moving consumer goods (FMCG), consumer tech, luxury, cosmetics, financial, hospitality, and lifestyle brands. Prior to that, she was the Go-to-Market China Lead for Financial Industry at Accenture Interactive, Greater China Region.