SHANGHAI, October 17, 2025 — We’re incredibly proud to share that We. Red Bridge has been recognized on the global stage at the 2025 SABRE Awards, with our work named among the 40 Best PR Campaigns in the World by PRovoke Media.
Out of more than 5,500 entries from over 60 countries, our adidas campaign stood out for its creativity, influence and outcome, for the story it told and the momentum it sparked.
Awards like these are never just about trophies. They celebrate the trust our clients place in us, the unglamorous grind day in and day out, the passion our teams bring to the craft.
“We’re humbled to see our work recognized alongside some of the best campaigns in the world. It’s a reflection of what can happen when brave clients and talented people come together with a shared vision”, said We. Red Bridge CEO, Nicky Wang.
The 2025 Global SABRE Awards accolade comes off the back of PRovoke Asia-Pacific SABRE Award – Geographic, Greater China and IN2 SABRE Award – Digital and Print Media at the PRovoke Summit Asia-Pacific 2025 wins, both honoring our partnership with adidas on the launch of the ADIZERO ADIOS PRO 4.
With heartfelt gratitude to our clients and partners for letting us be part of their journeys, and to our teams for powering the work that made this recognition possible.
See the full list of 40 best campaigns for the 2025 Global SABRE Awards here.
