About WE Red Bridge

WE Red Bridge is an award-winning consultancy that delivers growth for businesses in China. From our offices in Beijing and Shanghai, we combine holistic business understanding, agile planning, creative storytelling and digital know-how to help clients shape reputation and build high-value communities that achieve business growth in the world’s most dynamic market.

As a WE Communications company, our team’s expertise spans sectors and geography, making us local in focus and international in thinking. For more than 30 years, WE has built meaningful partnerships with clients and influencers, created work that connects with the audience’s head and heart, and moved people around the world to positive action. The company’s operations now span 20+ international offices, 1,300 employees and an ever-growing portfolio of global technology, health and consumer brands.

 

Meet Our Senior Teamraquo

At WE Red Bridge, we are a team of thinkers and storytellers united around a single mission of delivering growth for our clients. We create campaigns that get people talking and generate lasting impact. 

Perspectivesraquo

Communications plays a key role in today's pressing challenges, and our thought leaders are always focused on what's next.

Data Privacy Pulse

Consumers are more sophisticated and informed than ever before in their understanding of how brands collect and use their data. Brands must take a more engaging, proactive approach to communicating about data privacy.

Brands in Motion: The Bravery Mandate

How can brands navigate a world of motion, and what can they do to meet increasing consumer expectations? The answer: Fear less, do more.

China's Two Sessions 2022: An Executive Summary

As one of China's most significant political meetings of the year, "Two Sessions" provides an annual glimpse into the government's priorities and directives. This report examines some of the major talking points and policy implications on this year's agenda.

Is Your Brand Prepared for Its Next Consumer Rights Crisis?

World Consumer Rights Day, March 15, is a major event in China, as brands who run afoul of consumer protection regulations are outed on national television. Tony Zhang, our Head of Corporate Practice, shares how brands can strengthen their resilience for consumer rights issues and crisis management in light of this annual exposé.

B2B Tech in China Must Set the Foundation for Innovation

B2B tech decision-makers expect more than just innovative products from brands, writes Martin Xu, our Director of Technology. Discover three ways that brands can lay the groundwork for innovation to flourish.

Purpose in China: The Future Role of Brands

WE Red Bridge believes in using its gift of communications to move people to positive action. Find out what business leaders in China have to say about purpose as a business strategy and how brands can lead with purpose in China.