About We.Red Bridge
We. Red Bridge is an award-winning consultancy that delivers growth for businesses in China. From our offices in Beijing and Shanghai, we combine holistic business understanding, agile planning, creative storytelling and digital know-how to help clients shape reputation and build high-value communities that achieve business growth in the world’s most dynamic market.
As a We. Communications company, our team’s expertise spans sectors and geography, making us local in focus and international in thinking. For more than 30 years, We. has built meaningful partnerships with clients and influencers, created work that connects with the audience’s head and heart, and moved people around the world to positive action. The company’s operations now span 20+ international offices, 1,300 employees and an ever-growing portfolio of global technology, health and consumer brands.
Meet Our Senior Team
At We. Red Bridge, we are a team of thinkers and storytellers united around a single mission of delivering growth for our clients. We create campaigns that get people talking and generate lasting impact.
Nicky Wang
CEO
Wanda Wang
Head of People & Operational Excellence
Martin Xu
Director, Technology
Frances Ma
Business Director, Corporate
Jenny Meng
Group Account Director, Brand
Livian Liu
Group Account Director
Vanessa Zhu
Group Account Director, Consumer
Gordon Shu
Creative Partner
Julia Bian
Business Director
Perspectives
Communications plays a key role in today's pressing challenges, and our thought leaders are always focused on what's next
Brands in Motion 2024 Health Report: Reputation Rules
Corporate reputation is at times mistakenly viewed as a soft asset, yet it holds clear bottom-line consequences. Following our rules for reputation can make the difference between a physician writing a script for your treatment — or not.
Brands in Motion 2024: Bridging the AI Expectation Gap
With today’s business leaders bullish on the benefits of AI technology, the leadership challenge is not whether executives will embrace AI but rather how they’ll bring their organizations along. Our latest global research unveils how leaders can ensure a smooth transition while going all-in on AI.
Brands In Motion 2023: ESG Means Business in China
As B2B brands continue to seek a return to growth in post-COVID China, they are viewing ESG (environmental, social and governance) as an increasingly important component of corporate reputation, with multiple applications — from generating awareness to converting sales. Our new, market-specific study reveals the key implications for B2B brands operating in China.
Blogs
The latest blogs from We. Red Bridge.
March 7, 2025
IWD 2025: The Women Who Shaped My Journey
As I reflect on the journey that has made me who I am today, I am reminded of three incredible women who have left their mark on my life.
January 22, 2025
RED’s Global Moment: A Personal Perspective on the TikTok Exodus
I found myself compulsively opening RED multiple times a day, much to my American husband’s chagrin.
March 25, 2024
MNCs in China Must Prioritize Internal Communications
With a workforce that many estimate is contracting, China’s business culture is at an inflection moment.
News
We. Red Bridge recognized on the global stage at the 2025 SABRE Awards.
December 17, 2025
Triple Win at Campaign Asia-Pacific Agency of the Year 2025 Greater China
We. Red Bridge takes Gold, Silver and Agency Head of the Year Honors.
October 17, 2025
We. Red Bridge Honored at 2025 Global SABRE Awards
We. Red Bridge recognized on the global stage at the 2025 SABRE Awards.
January 6, 2025
Wendy Yu on Communicating with the Chinese Elderly
In China, where the population is aging rapidly, a new cohort of “energetic elders” is shaking up the way businesses engage and communicate with senior audiences.