About We. Red Bridge
Locally born, globally fluent, built for the full complexity of China.
We propel brands to launch, grow, and lead in the world’s most demanding market. Our roots are in PR, which means we know that the best brand relationships are earned, not bought, whether that’s building consumer movements that embed brands into Chinese culture, or guiding multinationals through the reputational and communications challenges that come with operating here.
We work across brand marketing, corporate reputation shaping, and everything in between, serving businesses across sports, luxury, travel, tech and health who need a partner that combines cultural intelligence with real strategic depth.
Agile, disruptive, and relentless. Those hard-to-crack challenges? We love them.
Meet Our Senior Team
At We. Red Bridge, we are a team of thinkers and storytellers united around a single mission of delivering growth for our clients. We create campaigns that get people talking and generate lasting impact.
Nicky Wang
CEO
Wanda Wang
Head of People & Operational Excellence
Martin Xu
Director, Technology
Frances Ma
Business Director, Corporate
Jenny Meng
Group Account Director, Brand
Livian Liu
Group Account Director
Vanessa Zhu
Group Account Director, Consumer
Gordon Shu
Creative Partner
Julia Bian
Business Director
Perspectives
Communications plays a key role in today's pressing challenges, and our thought leaders are always focused on what's next
Brands in Motion 2024 Health Report: Reputation Rules
Corporate reputation is at times mistakenly viewed as a soft asset, yet it holds clear bottom-line consequences. Following our rules for reputation can make the difference between a physician writing a script for your treatment — or not.
Brands in Motion 2024: Bridging the AI Expectation Gap
With today’s business leaders bullish on the benefits of AI technology, the leadership challenge is not whether executives will embrace AI but rather how they’ll bring their organizations along. Our latest global research unveils how leaders can ensure a smooth transition while going all-in on AI.
Brands In Motion 2023: ESG Means Business in China
As B2B brands continue to seek a return to growth in post-COVID China, they are viewing ESG (environmental, social and governance) as an increasingly important component of corporate reputation, with multiple applications — from generating awareness to converting sales. Our new, market-specific study reveals the key implications for B2B brands operating in China.
Blogs
The latest blogs from We. Red Bridge.
March 07, 2025
IWD 2025: The Women Who Shaped My Journey
As I reflect on the journey that has made me who I am today, I am reminded of three incredible women who have left their mark on my life.
January 22, 2025
RED’s Global Moment: A Personal Perspective on the TikTok Exodus
I found myself compulsively opening RED multiple times a day, much to my American husband’s chagrin.
March 25, 2024
MNCs in China Must Prioritize Internal Communications
With a workforce that many estimate is contracting, China’s business culture is at an inflection moment.
News
We. Red Bridge recognized on the global stage at the 2025 SABRE Awards.
December 17, 2025
Triple Win at Campaign Asia-Pacific Agency of the Year 2025 Greater China
We. Red Bridge takes Gold, Silver and Agency Head of the Year Honors.
October 17, 2025
We. Red Bridge Honored at 2025 Global SABRE Awards
We. Red Bridge recognized on the global stage at the 2025 SABRE Awards.
January 6, 2025
Wendy Yu on Communicating with the Chinese Elderly
In China, where the population is aging rapidly, a new cohort of “energetic elders” is shaking up the way businesses engage and communicate with senior audiences.