Work
We change minds and drive action by crafting stories that play to our clients' strengths in China.
Services
Earning attention and driving impact is both a science and an art. Combining business analytics and data intelligence with creative storytelling and relationship-building, We. Red Bridge offers a full suite of communications expertise that empowers brands to reach new audiences, build reputation and drive action.
Brand Strategy and Communications
We help brands find their unique story to drive long-term growth in China.
- Brand strategy
- Brand ecosystem and experience design
- Integrated communications programs
- Brand community-building
- Customer relationship management (CRM) strategy
Corporate Reputation
Utilizing both traditional and digital media channels, we deliver impactful corporate storytelling that connects with a new generation of stakeholders.
- Corporate strategy
- Creative corporate storytelling
- Crisis management
- Executive consulting
- Integrated communications programs
- Purpose communications
Creative and Production
Informed by data-driven insights, we tell stories that transcend platforms while capturing hearts and minds.
- Brand and corporate identity design
- Content production
- Creative campaigns
- Digital experience design
Insight and Impact
By rooting our analysis in real business context, we leverage data to uncover growth opportunities.
- Business analysis
- Brand health tracking
- Cultural monitoring
- Audience targeting strategy
- Campaign result management
- Concept testing
- Media monitoring and social listening
Our Clients
Whether you are an established brand or an industry disruptor, we drive your business forward. Meet our clients — past and present — that we have helped grow.
Case Studies
Local in focus, creative in approach and international in thinking, our work has delivered meaningful social and business impact.
Gucci
Global luxury house, Gucci earned local relevance through a personality-led campaign that translated desirability into audience connection at scale, generating over 100K WeChat views in just 48 hours after launch.
adidas
We elevated a breakthrough Olympic win at Milano-Cortina into brand authority, powering adidas’ long-term growth and cementing its status as a pioneer in sport innovation.
adidas
From brand to belonging, from product to purpose, we reshaped how Chinese runners see adidas through the award-winning ADIZERO ADIOS PRO 4 Launch campaign.