We change minds and drive action by crafting stories that play to our clients' strengths in China.



Earning attention and driving impact is both a science and an art. Combining business analytics and data intelligence with creative storytelling and relationship-building, WE Red Bridge offers a full suite of communications expertise that empowers brands to reach new audiences, build reputation and drive action.

Brand Strategy and Communications

We help brands find their unique story to drive long-term growth in China.

  • Brand strategy
  • Brand ecosystem and experience design
  • Integrated communications programs
  • Brand community-building
  • Customer relationship management (CRM) strategy

Corporate Reputation

Utilizing both traditional and digital media channels, we deliver impactful corporate storytelling that connects with a new generation of stakeholders.

  • Corporate strategy
  • Creative corporate storytelling
  • Crisis management
  • Executive consulting
  • Integrated communications programs
  • Purpose communications

Creative and Production

Informed by data-driven insights, we tell stories that transcend platforms while capturing hearts and minds.

  • Brand and corporate identity design
  • Content production
  • Creative campaigns
  • Digital experience design

Insight and Impact

By rooting our analysis in real business context, we leverage data to uncover growth opportunities.

  • Business analysis
  • Brand health tracking
  • Cultural monitoring
  • Audience targeting strategy
  • Campaign result management
  • Concept testing
  • Media monitoring and social listening

Our Clients

Whether you are an established brand or an industry disruptor, we drive your business forward. Meet our clients — past and present — that we have helped grow.

Case Studiesraquo

Local in focus, creative in approach and international in thinking, our work has delivered meaningful social and business impact.


In a market where purpose is not well understood, we introduced the concept to make it the centerpiece of Allbirds' China launch.


We helped Covestro reach valuable B2B customers through an engaging, interactive talk show that attracted a record number of business inquiries.


We elevated Drager’s profile during the China International Import Expo (CIIE), highlighting its expertise in acute care through strategic media engagement.


We helped Evernote to be an independent entity in China through comprehensive message development and in-depth media engagement.

Fenty Beauty

We brought inclusive beauty to China by positioning a global beauty brand as a champion of nontraditional and diverse expressions of beauty.


We worked with Genetron, a world-leading precision oncology platform company, to convey complex science and technology through easy-to-understand, creative animations, making the information more accessible to the public.


We broke into the competitive Chinese market by leveraging trending topics to generate buzz for Gitlab’s launch and localized its brand story.


We worked with Henkel to compose its story on innovation, building the company's leading position in the market.

HERE Technologies

For four years (and counting), we built HERE Technologies’ reputation as a location data and technology leader in China.


We established Honeywell as an aviation leader through a customized content strategy that focused on high-quality media engagement.


We grew LaLiga’s fanbase by highlighting its unique position at the intersection of technology and entertainment.

Le Labo

We formulated an integrated communication strategy, connecting Le Labo with media and influencers in the art, creative, culture, travel and niche lifestyle industries.


We introduced #TheSweatLife to China and grew lululemon’s community of lifestyle advocates.

Meliá Hotels International

We won the hearts of Chinese travelers by creating a bespoke travel content series for Meliá Hotels International to entertain, enlighten and inspire their love for travel every day of the year.


We turned MINI’s product launch into one of the most talked-about events in Beijing by partnering with like-minded influencers to gain word-of-mouth traction.


We helped NET-A-PORTER migrate its existing followers from its official WeChat account to its global CRM system and were challenged to add additional user data points such as mobile numbers and email address.


We localized the global concept of "women empowerment" to resonate with local audiences and cut through conventional luxury communication.


We crafted Rosewood’s image as a bastion of creativity and innovation beyond the hospitality industry.


We changed Chinese travelers’ perception of low-cost carriers by introducing them to “Scootitude” — Scoot’s spontaneous, engaging, and fun-loving attitude towards travel.

Sommet Education

We helped Les Roches and Glion cement its position as top choices for students looking to study abroad through a range of press and influencer activities in China.

Sweaty Betty

We converted e-commerce traffic effectively through successful China social community establishment in the first year of the brand launch in China.

The Coca Cola Company

We built “WE CARE” as The Coca Cola Company’s new corporate image in China and maintained its reputation amid a challenging environment through strategic and systematic corporate storytelling on sustainability.

Universal Beijing Resort

We drove excitement for Universal Beijing Resort’s opening by emphasizing its unique, cross-cultural proposition with media and influencers, making it one of the most highly anticipated events of the year.