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Livian Liu

Group Account Director

With nearly two decades of both agency and in-house experience across PR, social media, journalism, integrated marketing communications, and government affairs, Livian has deep expertise in communications and strategic design solutions. Her consulting mindset, effective teams, and event management skills have equipped her to successfully build brand awareness and implement marketing campaigns for numerous clients in hospitality, tourism, entertainment, premium lifestyle, fashion and beauty industries.

Prior to WE Red Bridge, Livian was Senior PR and Social Media Manager at an international entertainment destination, where she pioneered localization strategies as a core member of the marketing team. She was also Associate Director at MSL, marcomms division.

Livian graduated from Syracuse University with a master’s in media management and started her career as a news reporter in Canada.