Tony Zhang

Head of Corporate Practice

As head of corporate and Beijing’s general manager at WE Red Bridge, Tony has been instrumental in leading and building a team of dedicated, experienced communication professionals with insights and expertise across multiple sectors. With his deep understanding and critical analysis of marketing communications, Tony helps manage client relationships while delivering impressive campaigns that move people to positive action. He’s responsible for driving business in China as well as fostering the growth of corporate, healthcare and technology sectors throughout China.

Tony is a champion for motivating his team to perform at their best, empowering efforts in lifelong learning while constantly optimizing processes and methods to deliver maximum efficiency for clients. With over 18 years of experience in corporate and integrated marketing communications, Tony shows off formidable business and people-management skills even as he’s been a guiding light for the industry at large. He was selected as one of Campaign Asia-Pacific’s 40 Under 40 2020.

Prior to WE, Tony was at Weber Shandwick on the integrated marketing communications team. Determined and driven, yet thoughtful and nurturing, Tony was a pioneer in China in integrated marketing communication, bravely overcoming early challenges to help BYD-Daimler achieve business growth. Under his leadership, he provided services in PR, experiential marketing, advertising, media buying, word-of-mouth, influencer engagement and retail marketing. Under Tony’s direction, the team won a Gold APAC Stevie Award 2015, a Gold IBA Stevie Award 2015, and two IPRA Golden World Awards in 2015 and 2016. Tony also worked on Proctor & Gamble’s beauty brands in China, managing PR, digital, influencers and consumer marketing efforts, and earned the distinguished “Most Outstanding Greater China External Relations Executive of the Year” award from P&G in 2011. He began his PR career at BlueFocus, where he helped manage the Lenovo account, including the company’s 2008 Olympic marketing communications efforts.