Tony Zhang

Head of Corporate and General Manager, Beijing

As general manager of the Beijing office and head of corporate at WE Red Bridge, Tony has been instrumental in leading and building a team of dedicated communication professionals with multi-sector expertise. With his deep understanding of marketing communications, Tony is responsible for driving business in China as well as fostering the growth of corporate, healthcare, and technology practices for the agency.

Tony is a champion of motivating teams to perform at their best, empowering efforts in lifelong learning, and optimizing processes and methods to deliver maximum efficiency for clients. With over 18 years’ experience in corporate and integrated marketing communications, Tony contributes formidable business and people-management skills to the industry at large—abilities that won him Campaign Asia-Pacific’s 40 Under 40 nomination in 2020. As an industry expert, he is often invited to serve as juror for domestic and regional awards.

Prior to WE, Tony worked for leading agency groups in China, where he focused on public relations and integrated marketing communications. Determined and driven yet thoughtful and nurturing, Tony helped pioneer integrated marketing communications in China, bravely overcoming challenges for BYD-Daimler to achieve business growth. Tony was responsible for providing services across PR, experiential marketing, advertising, media buying, word-of-mouth, influencer engagement and retail marketing that won him and his team a Gold at the APAC Stevie Award 2015 and the IBA Stevie Award 2015, as well as two IPRA Golden World Awards in 2015 and 2016.

Tony also worked on Procter & Gamble’s beauty brands SK-II, Olay, and Head & Shoulders in China, as well as consumer brands like McDonalds and Sulwhasoo, managing PR, digital, influencers, and consumer marketing. He was recognized as “Outstanding Greater China External Relations Executive of the Year” by P&G in 2011.

Tony began his PR career at China’s largest marcomms agency, where he helped manage corporate communications for Lenovo and worked on the brand’s 2008 Olympic marketing communications.