Vanessa Zhu is a communications and marketing professional with proven expertise in luxury, fashion, beauty, and lifestyle sectors. She leads We. Red Bridge’s Fashion and Lifestyle team, consumer practice, managing accounts for clients LE LABO, GUCCI, adidas, McLaren, Mulberry, Onitsuka Tiger, IRO, etc. Vanessa plays a critical role supporting the growth of the agency and navigating trends in Shanghai’s sophisticated consumer market. She positions her teams at the forefront of client strategy, shaping market-defining visions and boosting commercial performance in China.
With over 12 years of industry experience, Vanessa began her career at top international 4A agencies, including Leo Burnett, TBWA, Wunderman, and Weber Shandwick, where she honed her expertise in structured brand strategy, consumer insights and market trends.
Throughout her career, Vanessa has partnered with a wide range of prestigious domestic and international brands, such as Cartier, Tory Burch, Plaza 66, Crocs, Levi’s, Columbia, Uniqlo, MAKE UP FOR EVER, McDonald’s, Hershey’s, and Nespresso. She is recognized for her ability to translate consumer trends and brand positioning into impactful campaigns that drive both market visibility and business outcomes.
Vanessa excels in integrated marketing strategy and end-to-end campaign execution. She specializes in multi-channel communication—including PR strategy, digital marketing ecosystems, social media operations, experiential activations, celebrity and influencer collaborations—and fan economy, offering global brands highly adaptable solutions that engage target audiences and deliver measurable impact.
