As head of digital for WE Red Bridge, Vivien serves as a strong conduit between our clients and the evolving digital marketing landscape. She works to understand the purpose of the brand and insights of its consumers, identify trending opportunities and partnerships in the digital eco-system, and effectively raise brand awareness and credibility through worthy O2O experiences.
For 4.5 years, Vivien was vice president of digital strategy and creative, at Ketchum Greater China. Based in Beijing, she built the digital practice from the ground up, leading clients and teams on the ideation to implementation of national and regional campaigns across digital and mobile platforms. Vivien was also lead consultant for issues and crisis management on social-driven, digital platforms for travel and hospitality brands in China. Her digital and social media awards include SABRE Awards 2014 & 2015 APAC, HK PR Awards 2015, PR Week Asia Pacific Awards 2015.
Prior to China, Vivien worked for more than 13 years in the United States and Singapore, where she ran her own PR and digital engagement agencies, VROOM Media Group and CROWD.