Wendy Yu

Group Account Director, Healthcare

Wendy joined WE Red Bridge to build and lead our healthcare practice in 2019. With over 10 years of both agency and in-house experience, Wendy has experience in a broad range of sectors with expertise in corporate communications, integrated marketing communications, market entry, product launch, thought leadership and market-shaping programs. Wendy was also involved in high-profile crisis management projects and led numerous media and crisis trainings. She served clients including Johnson & Johnson, GSK, Sanofi, I-Mab, Kyowa Kirin, Drager and many others within the healthcare sector.

Wendy is a trusted adviser, providing strategic counsel to clients in different business stages, and she is a result-driven team leader with a reputation for setting strategy and vision for teams to achieve excellent execution and results. She has led the team launching the GSK Shingrix shingles vaccine in China, and she won the Golden Flag Award 2020 and Silver Award by PR Association.

Prior to WE Red Bridge, Wendy gained rich experience in cross-region and cross-function communications, M&A projects when working as the Asia-Pacific corporate communications manager in Henkel. Prior to that, she led the healthcare practice of APCO Shanghai and served global clients such as Johnson & Johnson, IKEA, Sanofi, Diageo, Charles Schwab and more. Prior to APCO Worldwide, Wendy was a core member to Burson-Marsteller's corporate and public affairs practice in Shanghai.

Wendy holds a master’s degree in financial journalism from Fudan University.