How to make corporate sustainability efforts real for employees
Today nearly all of the world’s largest companies are investing significant resources in sustainability programs, but this hard work isn’t resonating with many employees.
Sustainability talk has become so ubiquitous that it has blended into background noise, with employees experiencing “green fatigue,” becoming disengaged and skeptical of big promises. New research from WE Communications finds that despite well-intentioned efforts by employers, 45% of employees suspect that the companies they work for are involved in some level of greenwashing.
The good news is that employees support sustainability goals and have an active interest in them. They will forgive imperfection, so long as they can see evidence of authentic progress.
WE Communications surveyed nearly 2,000 employees from a range of industries across the United States, United Kingdom and Singapore to gain a regional view on their attitudes toward corporate sustainability programs. This research provides actionable insights to help employers make their efforts real.
Get specific and make it real
Employees want to see concrete evidence of your sustainability progress.
Don’t fear the deadlines
It’s okay to fall short of your promises, just prove your progress.
Get everyone involved
Employees want to be part of your sustainability goals.