Communications plays a key role in today's pressing challenges, and our thought leaders are always focused on what's next.
To improve operational and marketing communication strategies in China, brands should analyze the lessons of the 2023 China “Two Sessions” and interpret the complex environment in which they were delivered. Here are our key observations about the meetings and recommendations for brands in China.
WE Red Bridge has been working with clients in the overseas education sector for over a decade, and has seen a significant evolution in terms of attitudes about study abroad, preferred destinations, application trends, and more.
What exactly is product marketing and what impact does it deliver to companies? In this white paper, Martin Xu, our Director of Technology, sheds light on these questions to help businesses gain a competitive edge through product marketing.
What does China's overseas study market look like three years into a global pandemic? Kit Mention, who leads our education practice, shows how student expectations have evolved since 2019 to help foreign institutions optimize recruitment strategies in China.
How can brands make their purpose pledges real? Our 2022 findings and whitepaper The Bravery Mandate: Make It Real reveals key strategies.
Consumers are more sophisticated and informed than ever before in their understanding of how brands collect and use their data. Brands must take a more engaging, proactive approach to communicating about data privacy.
How can brands navigate a world of motion, and what can they do to meet increasing consumer expectations? The answer: Fear less, do more.
As one of China's most significant political meetings of the year, "Two Sessions" provides an annual glimpse into the government's priorities on this year's agenda.
Tony Zhang, our Head of Corporate Practice, shares how brands can strengthen their resilience for consumer rights issues and crisis management.
WE Red Bridge believes in using its gift of communications to move people to positive action. Find out what business leaders in China have to say about purpose as a business strategy and how brands can lead with purpose in China.
B2B tech decision-makers expect more than just innovative products from brands, writes Martin Xu, our Director of Technology. Discover three ways that brands can lay the groundwork for innovation to flourish.
