The biotech and pharmaceutical industries saw huge reputation gains during the height of the pandemic as they provided essential health information and raced toward lifesaving solutions. However, as the lingering symptoms of the pandemic strain healthcare systems around the world, this sentiment has waned.
WE Communications, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals in six countries — Australia, China, Germany, India, the United Kingdom and the United States — and found that healthcare professionals’ views of biotech and pharmaceutical companies, as well as their choice in which medications to recommend and prescribe, are deeply influenced by the maker’s overall corporate reputation and brand values.
Deliver more than medicine
Corporate reputation matters — invest in it.
Know your place in the world
Communicate your value clearly.
Reflect on your promises
Is patient centricity simply discussed, or practiced?