What exactly is Product Marketing and why does it matter to brands? What output should companies expect from Product Marketing and what workflow should they put in place for a successful product launch? Our new whitepaper, Why Product Marketing is Crucial to Your Business, sheds light on these questions, and explores the role Product Marketing plays in bringing a product to market and the business impact it delivers for companies to gain a competitive edge.

What Did We Find?

Product Marketing connects product, marketing, and sales to optimize the introduction of a new product to market, from articulating the product’s positioning to crafting a strategy for its sales and distribution channels.

Product Marketing ensures that go-to-market strategies are more accurate and targeted, and that products are recognized by customers more quickly for maximum business impact.

This not only benefits companies internally by aligning product efforts across departments, but also helps brands resonate with target customers and reach niche markets.