WE Red Bridge is an award-winning consultancy that delivers growth for businesses in China. From our offices in Beijing and Shanghai, we combine holistic business understanding, agile planning, creative storytelling and digital know-how to help clients shape reputations and build high-value communities that achieve business growth in the world’s most dynamic market.
Whether you are an established brand or an industry disruptor, we drive your business forward. Meet our clients — past and present — that we have helped grow.
Local in focus, creative in approach and international in thinking, our work has delivered meaningful social and business impact.
We helped Covestro reach valuable B2B customers through an engaging, interactive talk show that attracted a record number of business inquiries.
We elevated Drager’s profile during the China International Import Expo (CIIE), highlighting its expertise in acute care through strategic media engagement.
We helped Evernote to be an independent entity in China through comprehensive message development and in-depth media engagement.
We brought inclusive beauty to China by positioning a global beauty brand as a champion of nontraditional and diverse expressions of beauty.
We broke into the competitive Chinese market by leveraging trending topics to generate buzz for Gitlab’s launch and localized its brand story.
For four years (and counting), we built HERE Technologies’ reputation as a location data and technology leader in China.
We established Honeywell as an aviation leader through a customized content strategy that focused on high-quality media engagement.
We grew LaLiga’s fanbase by highlighting its unique position at the intersection of technology and entertainment.
We formulated an integrated communication strategy, connecting Le Labo with media and influencers in the art, creative, culture, travel and niche lifestyle industries.
We introduced #TheSweatLife to China and grew lululemon’s community of lifestyle advocates.
We won the hearts of Chinese travelers by creating a bespoke travel content series for Meliá Hotels International to entertain, enlighten and inspire their love for travel every day of the year.
We turned MINI’s product launch into one of the most talked-about events in Beijing by partnering with like-minded influencers to gain word-of-mouth traction.
We helped NET-A-PORTER migrate its existing followers from its official WeChat account to its global CRM system and were challenged to add additional user data points such as mobile numbers and email address.
We localized the global concept of "women empowerment" to resonate with local audiences and cut through conventional luxury communication.
We crafted Rosewood’s image as a bastion of creativity and innovation beyond the hospitality industry.
We changed Chinese travelers’ perception of low-cost carriers by introducing them to “Scootitude” — Scoot’s spontaneous, engaging, and fun-loving attitude towards travel.
We helped Les Roches and Glion cement its position as top choices for students looking to study abroad through a range of press and influencer activities in China.
We converted e-commerce traffic effectively through successful China social community establishment in the first year of the brand launch in China.
We built “WE CARE” as The Coca Cola Company’s new corporate image in China and maintained its reputation amid a challenging environment through strategic and systematic corporate storytelling on sustainability.
We drove excitement for Universal Beijing Resort’s opening by emphasizing its unique, cross-cultural proposition with media and influencers, making it one of the most highly anticipated events of the year.
In a market where purpose is not well understood, we introduced the concept to make it the centerpiece of Allbirds' China launch.
We worked with Genetron, a world-leading precision oncology platform company, to convey complex science and technology through easy-to-understand, creative animations, making the information more accessible to the public.
We worked with Henkel to compose its story on innovation, building the company's leading position in the market.
Don't just take our word for it...
2024 Best Social Media Campaign: XiaoHongShu (Gold), Best Use of Interactive Elements in a Social Media Campaign (Bronze)
2023 Best Newsjacking or Real Time Response (Gold), Best Social Media Campaign: WeChat (Silver)
2023, 2021, 2020, 2019 Best Agency in Asia Pacific
2021, 2020 Asia-Pacific Midsize Consultancy of the Year
2020, 2016 Greater China PR Consultancy of the Year
2018 Bronze Lion: Use of Branded Content Created for Digital or Social (with TBWA Helsinki)
2018, 2016 Greater China PR Agency of the Year (Bronze)
2017 Corporate Communications of the Year (Bronze)
2016 Greater China PR Consultancy of the Year
2016 Best Greater China Agency to Work For
2015 Best Use of Social Media (Silver)
2015, 2014 Greater China Independent Agency of the Year (Silver)
