News
Keep up with the latest from We. Red Bridge. Check out our press releases and activities in media.
December 17, 2025
Triple Win at Campaign Asia-Pacific Agency of the Year 2025 Greater China
We. Red Bridge takes Gold, Silver and Agency Head of the Year Honors.
October 17, 2025
We. Red Bridge Honored at 2025 Global SABRE Awards
We. Red Bridge recognized on the global stage at the 2025 SABRE Awards.
January 6, 2025
Wendy Yu on Communicating with the Chinese Elderly
In China, where the population is aging rapidly, a new cohort of “energetic elders” is shaking up the way businesses engage and communicate with senior audiences.
October 17, 2024
Campaign Asia: Move and Win Roundup Week of October 21
The publication’s ‘Move and win roundup’ October 21 edition recaps We. Red Bridge latest consumer business wins.
October 17, 2024
We. Red Bridge Secures Multiple Lifestyle Client Wins
The agency adds three international and local brands to its portfolio of fashion and luxury beauty clients, marking a record period growth.
September 10, 2024
Global Health Study Finds Reputation Has Direct Influence on Physician Prescribing Behavior
New research from We. Communications reveals top factors most likely to influence physician's prescribing decisions: disease-specific leadership and corporate reputation.
April 14, 2024
Tony Zhang for German Chamber Ticker: Crafting a Winning ESG Narrative
Striking a balance between global and local ESG messaging is tricky, but essential. MNCs are specifically advised to create a sound ESG strategy built around key actions.
March 5, 2024
Sentosa Development Corporation Appoints GOVT Singapore and We. Red Bridge as its Creative and Digital Agency Partners
Under the new appointment, We. Red Bridge will be working with GOVT Singapore as a social and comms consultant covering the China market.
January 22, 2024
Campaign Asia: ‘Pseudoscientific marketing’ or a bold innovation in quantum science?
In an age of skepticism, consumers seek authenticity. But 'authenticity' needs to be more than just a buzzword, says CEO, Nicky Wang.
January 8, 2024
Campaign Asia: Stretching Limits, Sculpting Success Lululemon Rises from Controversies to Cult Status
CEO Nicky Wang shares how We. Red Bridge played a pivotal role in the popular retailer's expansion in China.
December 14, 2023
Campaign Asia: The Growing Importance of ESG in China
B2B Messaging in China Needs to Be Local, Customer-Focused and Relevant to Resonate.
December 6, 2023
Brands In Motion 2023: ESG Means Business in China
How ESG and Sustainability Have Become Essential to B2B Business Expansion Across China.