Blogs
Communications plays a key role in today's pressing challenges, and our thought leaders are always focused on what's next.
June 04, 2026
GEO Is on a Tear. How Should Brand Communications Respond?
The growing focus on Generative Engine Optimization (GEO) is not happening in a vacuum. It reflects a deeper, structural shift in how people access information — and how decisions are made.
March 07, 2025
IWD 2025: The Women Who Shaped My Journey
As I reflect on the journey that has made me who I am today, I am reminded of three incredible women who have left their mark on my life.
January 22, 2025
RED’s Global Moment: A Personal Perspective on the TikTok Exodus
I found myself compulsively opening RED multiple times a day, much to my American husband’s chagrin.
March 25, 2024
MNCs in China Must Prioritize Internal Communications
With a workforce that many estimate is contracting, China’s business culture is at an inflection moment.
February 29, 2024
To Tell Your ESG Story, Think Digital
To take advantage of potential opportunities, more than half of B2B marketers indicate they plan to increase spending on marketing and communications in the year ahead.
January 22, 2024
ESG is Now Essential to B2B Business Success in China
ESG initiatives typically had low buy-in and were usually the first to go during budget cuts. Not so anymore.
June 30, 2023
Winning Strategies for Agribusiness Communicators in China 2023
Referencing recent trend reports, we see four trends as being the most important to understanding where the market is today and its trajectory.
July 6, 2023
From Cribs to Boardrooms: What Parenthood Taught Me About Leadership
From data-driven decision-making to lifelong learning, the parallels are remarkable. Here are the key lessons Max taught me about effective leadership.