Resonating With China's Affluent Consumers

Research shows that the top 10% of Chinese households are responsible for two-thirds of the total wealth in the country. Moreover, affluent consumers are projected to fuel China’s luxury market in the next three to five years — especially as China emerges from pandemic restrictions and embraces a new normal.

WE Red Bridge is no stranger to engaging with the affluent segment. Empowered by business and consumer insights from data intelligence, we craft end-to-end solutions by identifying target customer profiles, segmenting consumer needs for precise communications and customizing omnichannel experiences to drive sales conversion, while facilitating key opinion leaders (KOLs) to advocate brand adoption.


Our team combines in-depth and sector knowledge to deliver measurable results:

Culture and trendspotting

Audience targeting strategy and insights

Brand community-building

Integrated communications strategy

  • Creative campaigns
  • Social content marketing and platform management
  • Influencer marketing
  • Media relations

Customer relationship management (CRM) strategy and operations

Digital and offline experience creation

Case Studies raquo

Local in focus, creative in approach and international in thinking, our work has delivered meaningful social and business impact.


We localized the global concept of "women empowerment" to resonate with local audiences and cut through conventional luxury communication.