Brand Purpose

Purpose is why your business exists and the positive impact it has on society.

At WE Red Bridge, we believe purpose is the heart of organizations and brands, guiding their business to be financially successful while catalyzing social change.

Globally, consumers and the wider business community agree on the centrality of purpose to conducting business effectively in the future. According to our research, “Purpose in China,” 73% of respondents say purpose leadership will become as important as financial performance.


Our team combines in-depth and sector knowledge to deliver measurable results.

Whether your brand is already actively communicating about purpose or just starting out on its journey, our team is equipped with the right tools to help your brand act on its purpose.

Uncover the Origin Story

We dive deep into the data to understand where and why the company began and what the conversation is today.

Articulate a Master Narrative

We craft the architecture of the message that will become the North Star and the basis for the purpose platform.

Build a Brand Purpose Strategy

We translate the brand purpose into a strategy to active it.

Activate Your Purpose Plan

We share the brand/organization's purpose with the world via marketing communications.

Other Purpose Related Services

We believe that purpose is essential to an effective corporate reputation management strategy. We are ready to create a bespoke corporate plan with purpose at the center, covering a range of activations including:

Social Impact + Sustainability

Narrative and message development, ESG strategy, stakeholder audits and workshops, campaign design and sector benchmarking.

Crisis and Issues Management

Crisis preparedness, issues management and brand reputation. 

Employee Engagement

Building and evolving culture, internal marketing campaigns and change management. 

CEO and Executive Communications 

Platform development, vision and thought leadership, storytelling, and social and events strategy.


Case Studies raquo

Local in focus, creative in approach and international in thinking, our work has delivered meaningful social and business impact.


In a market where purpose is not well understood, we introduced the concept to make it the centerpiece of Allbirds' China launch.

The Coca-Cola Company

We built “WE CARE” as The Coca Cola Company’s new corporate image in China and maintained its reputation amid a challenging environment through strategic and systematic corporate storytelling on sustainability.